Heatwave

Bright taste. Summer rush.

A crisp, water-fresh watermelon designed for beach clubs, pool days, and the brand's summer activation calendar.

Heatwave delivers a clean watermelon pull with a light, juicy core and zero artificial aftertaste. The colorway leans into a saturated, sun-bleached red that performs strongly in summer campaigns, festival pop-ups, and beach-club partnerships. This is the flavor most aligned with CASEY's lifestyle marketing — built to be seen, shared, and refilled.